Privacy policy
The Paw Test (thepawtest.com) is an independent site based in Toronto, Ontario, Canada. This page explains what the site collects, why, and your rights.
The short version
- No cookies from this site. No ads, no Google Analytics, no Facebook pixel.
- We count visits and clicks without storing your IP address or any identifier.
- Product photos on our guides load from Amazon's image server, which sees your IP address and browser, as any website does. It sets no cookies.
- Amazon sets its own cookies after you click through to Amazon.
What we collect and why
| What | Why | Kept for |
|---|---|---|
| Page visits, counted by Cloudflare Web Analytics: page, referring site, country, device type, browser. Cookieless; it doesn't store your IP address or build a profile of you. | To know which pages are useful | Cloudflare's standard retention |
| Amazon button clicks: which page, which product, which Amazon store, your country (as reported by Cloudflare), the site you came from (for example "chatgpt"), and whether the click looks automated. No IP address, no cookie, no identifier. | To know which recommendations help people, and to fix broken links | As long as the site runs (it contains no personal information) |
| A source label in your browser's session storage (for example "chatgpt"), so a click can be credited to where you came from. It stays on your device and is deleted when you close the tab. | Same as above | Until you close the tab |
| Your light/dark choice, if you use the switch in the header: the word "light" or "dark" saved in your browser's local storage on your device. Not sent to us. | To remember your display preference | Until you clear your browser data |
| Emails you send us | To reply | Until the conversation is done, then deleted within 12 months |
We don't sell or share personal information, and we don't use it for advertising.
Other companies involved
- Cloudflare hosts the site. Like any host, its servers see your IP address to deliver the page and block attacks; we don't receive or store it. Cloudflare privacy policy
- Amazon. When you tap a "Check price on Amazon" button, you leave this site. Amazon uses cookies to credit the sale to us and for its own purposes. Product photos on guide pages load directly from Amazon's image server (m.media-amazon.com). Like any website, it receives your IP address and browser details when a photo loads. When we checked on September 27, 2026, it set no cookies. Amazon.ca privacy notice: amazon.ca/privacy
Your rights
You can ask what personal information we hold about you, ask us to correct or delete it, or withdraw consent. Because the visit and click counts contain no identifier, we can't link them to you, which also means there's nothing about you to hand over. Emails are the exception, and we'll delete them on request.
Person responsible for personal information: Privacy Officer, The Paw Test, hello@thepawtest.com. We reply within 30 days.
If you're not satisfied, you can contact the Office of the Privacy Commissioner of Canada or, in Quebec, the Commission d'accès à l'information.
Changes
If we ever add anything that tracks individuals (analytics with cookies, ads, pixels), we'll ask for your consent first, in English and French, and update this page the same day.